m Marketing Research Project Topics and Materials

List of Marketing Project Topics

Number	Project Topic
1.	AN EXAMINATION OF POTENTIAL BENEFITS & CONSTRIANTS ASSOCIATED WITH SMALL BUSINESS' USE OF E-COMMERCE
2.	EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
3.	IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC
4.	THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE
5.	THE EFFECT OF PACKAGING ON SALES OF GOODS
6.	THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC
7.	THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY
8.	THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS
9.	AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION
10.	EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY
11.	MARKETING RESEARCH AND ITS IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY
12.	THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS
13.	THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS
14.	THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AND PRODUCTIVITY
15.	THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKECOUNTERFEIT DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)
16.	THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL PRODUCT (A CASE STUDY OF GENERAL PIPE INDUSTRY AND GENERAL STEEL MILL ASABA)
17.	MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES, (A CASE STUDY FOR UBA ONITSHA)
18.	IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE
19.	A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS
20.	THE IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY
21.	THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATIONS
22.	THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY
23.	THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS
24.	THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT
25.	IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY
26.	EXPERIENTIAL MARKETING STRATEGY AND CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNICATIONS INDUSTRY
27.	E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES
28.	DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE, AN EMPIRICAL STUDY OF PHARMACEUTICAL FIRMS IN DELTA STATE
29.	A CRITICAL ANALYSIS ON THE EFFECT OF BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION ON BUSINESS GROWTH, A SURVEY OF RETAIL STORES IN ASABA
30.	AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION
31.	THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE
32.	THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS
33.	THE ROLE OF ADVERTISING IN BRAND BUILDING CASE STUDY OF NIGERIA BOTTLING COMPANY
34.	THE IMPACT OF SOCIAL MEDIA ON CONSUMERS’ BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
35.	ASSESSING THE LEVERAGING EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL
36.	CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS (A STUDY OF MTN NIGERIA DELTA STATE, ASABA)
37.	EFFECTS OF PRODUCT QUALITY ON STUDENT CHOICE OF PEAK MILK PRODUCT (SACHET)
38.	IMPACT OF CORPORATE GOVERNANCE ON BANKS
39.	THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN NIGERIA
40.	THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION (A CASE STUDY OF GTB OF NIGERIA PLC)
41.	THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF NIGERIAN BREWERIES PLC, ONITSHA)
42.	THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING
43.	THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL EFFECTIVENESS IN NEW GENERATION BANKS
44.	THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER. A STUDY OF SABMILLER PLC ONITSHA
45.	TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE IN NIGERIA BUSINESS (A STUDY OF TRADE SHOWS IN ASABA)
46.	THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION (A STUDY OF THE BEVERAGE INDUSTRY)
47.	THE EFFECT OF PROMOTIONAL ACTIVITIES ON BRAND EQUITY
48.	THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)
49.	THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC
50.	THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (TOYOTA BRAND OF VEHICLES)
51.	THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMERS PATRONAGE A CASE STUDY OF JUHEL NIGERIA LIMITED
52.	INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFRENCE (A CASE STUDY OF ABA METROPLIS
53.	THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA
54.	TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY
55.	ADVERSTISING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE DELIVERING OF BANKING SERVICE. (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)
56.	AN EVALUATION OF INFORMATION TECHNOLOGY (IT) IMPACT ON THE DEVELOPMENT OF EFFECTIVE MARKETING STRATEGIES IN THE BANKING INDUSTRY IN ENUGU METROPOLIS
57.	AN EVALUATION OF PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA
58.	IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN ENUGU METROPOLIES
59.	THE NEED FOR IMPROVED CUSTOMER SERVICES IN THE BANKING INDUSTRY
60.	THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOUR
61.	IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION
62.	MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS IN NIGERIA
63.	STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET
64.	STRATEGIES FOR ENHANCING AND PROMOTING CAPITAL FORMATION AMONG SMALL SCALE ENTERPRISES IN NIGERIA
65.	THE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE MARKETING OF PAINT PRODUCT
66.	THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE
67.	THE PROBLEM IN THE MARKETING OF NEW PRODUCT IN ENUGU STATE
68.	THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOUR
69.	THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION
7.	THE ROLE OF MARKETING COMMUNICATIONS
71.	THE EFFECTIVE MARKETING COMMUNICATION AS A TOOL FOR GREATER PRODUCTIVITY IN ORGANIZATION
72.	THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTURERS BRAND NAME PRODUCT
73.	MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY
74.	THE IMPACT OF MTN ADVERTISEMENT ON SUBSCRIBERS A STUDY OF UYO METROPOLIS
75.	EFFECT OF LEADERSHIP STYLE ON EMPLOYEE MOTIVATION (A STUDY OF NIGERIA BREWERIES)
76.	EFFECTIVENESS OF PUBLIC RELATIONS ACTIVITIES IN YOUR SCHOOL.
77.	ENHANCING ENTREPRENEURIAL SKILL THROUGH APPRENTICESHIP EDUCATION: A STUDY OF SELECTED APPRENTICES AT THE MECHANIC VILLAGE, ABAKALIKI
78.	IMPACT OF ENTREPRENEURSHIP SKILL ON REDUCTION OF YOUTH UNEMPLOYMENT IN EBONYI STATE: A STUDY OF NATIONAL DIRECTORATE OF EMPLOYMENT IN EBONYI STATE
79.	IMPACT OF SALES PROMOTION ON MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN: (STUDY OF SALES PROMOTION CONDUCTED BY NIGERIA BOTTLING COMPANY PLC FROM 21ST MARCH – 13TH JUNE, 2014.)
80.	MARKETING OF EDUCATIONAL SERVICES IN PRESENTATION NURSERY AND PRIMARY SCHOOL ENUGU
81.	A COMPARATIVE ANALYSIS ON PUBLIC RELATIONS STRATEGIES OF PABOD BREWERIES AND COCA COLA
82	THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES (A CASE STUDY OF ECO BANK ENUGU MAIN BRANCH)
83	THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION
84	THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA, ABA)
85	AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM STATE
86	A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CONSUMERS IN OWERRI, IMO STATE
87	Effect of Pricing Strategies on sales Volume ( A Case Study FPA Marketing Model Shop)
88	IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE.
89	AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING
90	ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FOOD LIMITED, LAGOS STATE )
91	AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING
92	A STUDY ON PSYCHOGRAPHIC PROFILING AND INCREASED SALES EFFICIENCY
93	FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A study of De-united Industries Ltd makers of Indomie noodles
94	INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES. A CASE STUDY OF SHOPRITE.
95	LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER IN THE SOUTH EAST
96	THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR
97	THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY
98	IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR
99	THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR
100	E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPURTUNITES
101	BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS
102	APPLICATION OF MARKETING CONCEPT IN BANKS AND ITS EFFECTIVENESS IN CONSUMER SATISFACTION
103	THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES
104	EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES
105	PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA
106	SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS
107	ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES
108	BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
109	THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS
110	AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS
111	RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC
112	THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATION
113	AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS
114	THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
115	THE ROLE OF PUBLIC RELATIONS IN MARKETING
116	THE IMPACTS OF PRICING IN MARKETING
117	THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT
118	THE USE OF PACKAGING AS AN EFFECTIVE WAY OF MARKETING NEW PRODUCT
119	THE ROLE OF ADVERTISEMENT MEDIA ON CONSUMER BUYING BEHAVIOR
120	PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT
121	AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS
122	THE RELEVANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS
123	AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY
124	MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE
125	IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
126	EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS
127	EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR
128	AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMMUNICATION INDUSTRY
129	AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS
130	AN EVALUATION OF THE DISTRIBUTION STRATEGIES FOR THE MARKETING OF PETROLEUM
131	AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER
132	BRAND SWITCHING BEHAVIOR OF CONSUMERS IN THE HAIR CARE SERVICE
133	AN EVALUATION OF PRODUCT POSITIONING STRATEGIES FOR MARKETING INDOMIE BREAKFAST
134	THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES
135	DETERMINING THE EFFECTIVENESS OF PRODUCT PLANNING AND MANAGEMENT IN NIGERIA BREWERIES
136	PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA
137	THE EFFECTS OF SUBSIDY REMOVAL ON EFFECTIVE MARKETING OF PETROL IN NIGERIA
138	THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA
139	THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY
140	THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS
141	THE EFFECT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY
142	THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON CONSUMER GOODS
143	THE DEVELOPMENT AND MARKETING OF A NEW PRODUCT AS A COMPANY LIFE WIRE
144	THE IMPACT PROMOTION ON THE MARKETING OF A NEW SERVICES
145	THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY
146	THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES
147	THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVOUR
148	THE ROLE OF MARKETING PLANNING IN THE MARKETING OF COMPUTER PRODUCTS
149	EFFECTIVE PRICING STRATEGY OF NEW PRODUCTS
150	AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY (SEEDS) IN REDUCING POVERTY AND UNEMPLOYMENT
151	PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA
152	MARKETING OF BANKING AND FINANCIAL SERVICE
153	MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY
154	THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES
155	THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES
156	PUBLIC RELATIONS AND INTERNATIONAL MARKETING
157	EFFECITVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES
158	THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM SERVICE
159	THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES
160	THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF COMPANIES (A CASE STUDY OF NBL)
161	MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS)
162	THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES
163	PROBLEM AND PROSPECTS OF RETAIL MAKETING
164	THE IMPACT OF MARKETING RESEARCH AS AN AVENUE FOR PROFITABILITY
165	AN INVESTIGATION INTO THE MARKETING STRATEGIES USED BY COMMERCIAL BANKS IN MANAGING SERVICE BREAKDOWN AMONG SME CUSTOMERS
166	THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS OF CEREAL FOODS
167	IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY
168	CONSUMER'S PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS
169	PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA
170	RELATIONSHIP MARKETING AND CUSTOMER RETENTION
171	THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS
172	THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS
173	SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MANUFACTURING INDUSTRY
174	IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS
175	DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES
176	BRAND PERSONALITY AND CUSTOMER LOYALTY
177	PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSINESSES
178	EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA
179	EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS (GSM) SERVICES
180	EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS
181	THE EFFECT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR
182	THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMABLE GOODS
183	AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX SOAP TELEVISION ADVERTISEMENT
184	THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION
185	APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
186	INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS IN NIGERIA
187	EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT
188	EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER
189	EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK
190	EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF BEVERAGE INDUSTRIES
191	SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING
192	PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA
193	THE EFFECT OF BRANDING ON PRODUCT MARKETING
194	THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN GOODS
195	EFFECTIVENESS OF SOCIAL MEDIA IN NEWS PRODUCTION
196	COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF NEWS INFORMATION
197	PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS
198	USING INFORMATION TECHNOLOGY AND SOCIAL MEDIA TO ENHANCXE INFORMATION SHARING AND PUBLIC PARTICIPATION IN GOVERNANCE FREEDOM OF INFORMATION ACT IN NIGERIA
199	USE OF SOCIAL MEDIA AS A CHANNEL OF INFORMATION AND COMMUNICATION
200	PLACE OF TWITTER AS A SOCIAL MEDIA AS INTERPERSONAL COMMUNICATION MEDIUM
201	AUDIENCE PERCEPTION OF FACEBOOK AS A MARKETING MEDIUM
202	IMPACT OF SOCIAL MEDIA ON MODERN JOURNALISM PRACTICES IN NIGERIAN WITH A FOCUS ON JOURNALISTS
203	EXAMINATION OF THE IMPACT OF INTERNET ON RADIO BROADCASTING
204	IMPACT OF INTERNET TECHNOLOGY ON JOURNALISM PRACTICE IN NIGERIA
205	IMPACT OF ICT ON ADVERTISING PRACTICE IN NIGERIA
206	IMPACT OF FACEBOOK AND 2GO AS AN EFFECTIVE INTERPERSONAL MEDIA OF COMMUNICATION
207	INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION
208	THE USE OF PUBLIC RELATIONS PRACTICE IN GOVERNMENT INSTITUTION
209	THE UNIQUENESS AND IMPACT OF COMMERCIAL BANK LENDING ON THE GROWTH OF SMALL-SCALE INDUSTRIES
210	THE STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS
211	THE ROLE OF ROAD TRANSPORT NETWORK IN THE MARKETING OF AGRICULTURAL PRODUCT
212	THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA
213	THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJECTIVE OF TABLE PRODUCERS
214	THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE
215	THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN GOVERNMENT ESTABLISHMENT
216	THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PRODUCT
217	THE IMPACT OF RAPID INCREASE SALES PROMOTION ACTIVITIES ON THE SALES OF SOFT DRINKS IN NIGERIA
218	THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW PRODUCT OF COMMERCIAL BANKS
219	THE IMPACT OF PRODUCT OF BRANDING ON THE SALES OF CONSUMER PRODUCT
220	THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM
221	THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR INDUSTRY
222	THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH
223	THE IMPACT MARKETING RESEARCH ON THE MARKETING PERFORMANCE OF SOFT DRINK IN NIGERIA
224	THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS
225	EFFECTIVENESS OF MARKETING PROMOTIONS IN THE SALE OF TEXTILE PRODUCTS
226	THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
227	THE EFFECT OF PROMOTIONAL MIX MARKETING OF AIRLINE SERVICE IN NIGERIA
228	THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES
229	THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES
230	THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES
231	THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT
232	THE APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR COMPANY
233	STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET
234	SOLVING UNEMPLOYMENT PROBLEM THROUGH THE ESTABLISHMENT OF SMALL SCALE INDUSTRIES (SSIS)
235	SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY IN NIGERIA
236	SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
237	SALES MANAGEMENT IN THE BREWERY INDUSTRY
238	RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE
239	PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALTY
240	STRATEGIES FOR INTRODUCTING A NEW PRODUCT IN THE MARKET