List of Marketing Project Topics

Number Project Topic
1.

AN EXAMINATION OF POTENTIAL BENEFITS & CONSTRIANTS ASSOCIATED WITH SMALL BUSINESS' USE OF E-COMMERCE

2.

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

3.

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC

4.

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

5.

THE EFFECT OF PACKAGING ON SALES OF GOODS

6.

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC

7.

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY

8.

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

9.

AN ASSESSMENT OF THE  IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION

10.

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY

11.

MARKETING RESEARCH AND ITS IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY

12.

THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS

13.

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS

14.

THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AND PRODUCTIVITY

15.

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKECOUNTERFEIT DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

16.

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL PRODUCT (A CASE STUDY OF GENERAL PIPE INDUSTRY AND GENERAL STEEL MILL ASABA)

17.

MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES, (A CASE STUDY FOR UBA ONITSHA)

18.

IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE

19.

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS

20.

THE IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY

21.

THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATIONS

22.

THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY

23.

THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS

24.

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT

25.

IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY

26.

EXPERIENTIAL MARKETING STRATEGY AND CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNICATIONS INDUSTRY

27.

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

28.

DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE, AN EMPIRICAL STUDY OF PHARMACEUTICAL FIRMS IN DELTA STATE

29.

A CRITICAL ANALYSIS ON THE EFFECT OF BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION ON BUSINESS GROWTH, A SURVEY OF RETAIL STORES IN ASABA

30.

AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION

31.

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE

32.

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS

33.

THE ROLE OF ADVERTISING IN BRAND BUILDING CASE STUDY OF NIGERIA BOTTLING COMPANY

34.

THE IMPACT OF SOCIAL MEDIA ON CONSUMERS’ BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES

35.

ASSESSING THE LEVERAGING EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL

36.

CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS (A STUDY OF MTN NIGERIA DELTA STATE, ASABA)

37.

EFFECTS OF PRODUCT QUALITY ON STUDENT CHOICE OF PEAK MILK PRODUCT (SACHET)

38.

IMPACT OF CORPORATE GOVERNANCE ON BANKS

39.

THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN NIGERIA

40.

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION (A CASE STUDY OF GTB OF NIGERIA PLC)

41.

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF NIGERIAN BREWERIES PLC, ONITSHA)

42.

THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

43.

THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL EFFECTIVENESS IN NEW GENERATION BANKS

44.

THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER. A STUDY OF SABMILLER PLC ONITSHA

45.

TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE IN NIGERIA BUSINESS (A STUDY OF TRADE SHOWS IN ASABA)

46.

THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION (A STUDY OF THE BEVERAGE INDUSTRY)

47.

THE EFFECT OF PROMOTIONAL ACTIVITIES ON BRAND EQUITY

48.

THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)

49.

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC

50.

THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (TOYOTA BRAND OF VEHICLES)

51.

THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMERS PATRONAGE A CASE STUDY OF JUHEL NIGERIA LIMITED

52.

INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFRENCE (A CASE STUDY OF ABA METROPLIS

53.

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA

54.

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

55.

ADVERSTISING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE DELIVERING OF BANKING SERVICE. (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)

56.

AN EVALUATION OF INFORMATION TECHNOLOGY (IT) IMPACT ON THE DEVELOPMENT OF EFFECTIVE MARKETING STRATEGIES IN THE BANKING INDUSTRY IN ENUGU METROPOLIS

57.

AN EVALUATION OF PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA

58.

IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN ENUGU METROPOLIES

59.

THE NEED FOR IMPROVED CUSTOMER SERVICES IN THE BANKING INDUSTRY

60.

THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOUR

61.

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

62.

MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS IN NIGERIA

63.

STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

64.

STRATEGIES FOR ENHANCING AND PROMOTING CAPITAL FORMATION AMONG SMALL SCALE ENTERPRISES IN NIGERIA

65.

THE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE MARKETING OF PAINT PRODUCT

66.

THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE

67.

THE PROBLEM IN THE MARKETING OF NEW PRODUCT IN ENUGU STATE

68.

THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOUR

69.

THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION

7.

THE ROLE OF MARKETING COMMUNICATIONS

71.

THE EFFECTIVE MARKETING COMMUNICATION AS A TOOL FOR GREATER PRODUCTIVITY IN ORGANIZATION

72.

THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTURERS BRAND NAME PRODUCT

73.

MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY

74.

THE IMPACT OF MTN ADVERTISEMENT ON SUBSCRIBERS A STUDY OF UYO METROPOLIS

75.

EFFECT OF LEADERSHIP STYLE ON EMPLOYEE MOTIVATION (A STUDY OF NIGERIA BREWERIES)

76.

EFFECTIVENESS OF PUBLIC RELATIONS ACTIVITIES IN YOUR SCHOOL.

77.

ENHANCING ENTREPRENEURIAL SKILL THROUGH APPRENTICESHIP EDUCATION: A STUDY OF SELECTED APPRENTICES AT THE MECHANIC VILLAGE, ABAKALIKI

78.

IMPACT OF ENTREPRENEURSHIP SKILL ON REDUCTION OF YOUTH UNEMPLOYMENT IN EBONYI STATE: A STUDY OF NATIONAL DIRECTORATE OF EMPLOYMENT IN EBONYI STATE

79.

IMPACT OF SALES PROMOTION ON MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN: (STUDY OF SALES PROMOTION CONDUCTED BY NIGERIA BOTTLING COMPANY PLC FROM 21ST MARCH – 13TH JUNE, 2014.)

80.

MARKETING OF EDUCATIONAL SERVICES IN PRESENTATION NURSERY AND PRIMARY SCHOOL ENUGU

81.

A COMPARATIVE ANALYSIS ON PUBLIC RELATIONS STRATEGIES OF PABOD BREWERIES AND COCA COLA

82

THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES
(A CASE STUDY OF ECO BANK      ENUGU MAIN BRANCH)

83

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION

84

THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA, ABA)