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PERCEPTION OF NIGERIA INFO F.M RADIO PROGRAMME “BODY MATTER” ON RUMUODARA COMMUNITY
1.1 Background to the Study
Since world war II, radio has becomes the most popular mass communication medium in history, perhaps the first mass medium to reach all segments and groups in a society. From the 1920s through the 1940s radio and films was the chief forms of entertainment for millions of people.
The history of radio could be traced to the various wireless experimentations by Guglielmo Marconi. According to Bittner (1989) Marconi benefited from the earlier work of other scientists like Heinnch Hertz and Samuel Morse. It was the efforts of Marconi, along the line of various experimentations that brought radio to Lime Light. Radio like any other mass medium is informs, educates and entertains the masses. For radio to achieve theses primary functions, it most enjoys good perception and acceptability by the listeners.
Nigeria info F.M radio arrive the broadcast world in Rivers State in the midst of stiff competition from Rhythms F.M, Ray Power, cool F.M, Radio Rivers, Wazobia F.M and Treasure F.M. within a span of two year Nigeria info radio has carved a niche for itself amidst its counterparts. Nigeria info F.M. is an economic venture as well as an entertainment outfit. The facility is also a private enterprise, the challenges of private broadcasting outfit in developing countries is the balancing of interest in the programme and quality in the face of financial returns just as political issue is a major challenge to operators of private media outfits.
It is also noteworthy that Nigeria info radio presents a programme know as Body matter. This programme talks about health and is for everybody. Since the inception of Nigeria info f.m. the station has been carrying out different programmes, the station never really knew how audience have rated every programme done in the station were she do well and if the station has been able to satisfy their listeners. In other to answer all these questions, the station started the programme, “Body matter which is presented by Chinedo. Its aim is to treat issues of the people healths.
As earlier discussed, radio functions are meant to change or reorient listener attitudes on certain beliefs. Of course this would be impossible if the listeners do not receive or appreciate the station. It is on this basis that this study sought to find out how listeners perceive Nigeria info F.M Port Harcourt, health programme Body matter and listeners of Rumuodara Community in Obio/Akpor Local Government Area Rivers State were the subjects under study.
1.2 Statement of the Problem
The radio medium has the duties to inform, educate and entertain its listeners. This is done through its programme contents. Nigeria info F.M. seems to attract many listeners to itself since its inception. This one believes, is as a result of it programmes which are people oriented in its style of presentation and language.
Nigeria info F.M. Radio present various programmes to a heterogeneous audience and one of such programmes is Body matter. The audiences appear to reacts one way or the other to the programme. It is not known how people react to the programme.
This is why this study becomes necessary and sought to find out how the audience in Rumuodara, Obio/Akpor perceives the station.
1.3 Objectives of the Study
The following were the objectives of the study.
- To ascertain the extent the residents of Rumuodara community listen to the programme “Body Matter”.
- To find out the aspects of the programme Body Matter that appeals to residents of Rumuodara community.
- To find out how residents of Rumuodara community perceive the programme “Body Matter”.
- To find out what informs the perception of the programme Body Matter by residents of Rumuodara community.
1.4 Research Questions
The study had the following research question
- To what extent do residents of Rumuodara community listen to the programme Body Matter?
- What aspects of the programme Body Matter appeals to residents of Rumuodara Community?
- How do residents of Rumuodara Community perceive the programme Body Matter?
- What informs the perception of the programme Body Matter by residents of Rumuodara Community?
1.5 Scope of the Study
The scope of this study was limited to the listeners of Nigeria info f.m radio in Rumuodara Community in Rivers States, whereas the programmes Body Matter was chosen for the study.
1.6 Significance of the Study
This study is not only timely but significant in the following ways. It would be beneficial to the radios stations and the organizer to know how to make the programme prompt the people into action so that they can patronize them.
It will be beneficial to the operators of radio stations, especially Nigeria info F.M. Port Harcourt as it will help them appreciate the audience perception of their radio station.
It will also serve as a reference material.
1.7 Limitations of the Study
In every research work, it is likely that the researcher may encounter some limitations. The researcher encountered some challenges during the period of carrying out this research. Some of these challenges include lack of interest of the respondents on the subject under study. Some of the respondents refused to fill the questionnaire, some collected without returning them, while some returned the questionnaire without filling it.