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Marketing Project Materials

These are Marketing department project topics with available well written chapters 1 to chapter 5, Please click on a project topic to view its details and order for the complete material

1. AN EXAMINATION OF POTENTIAL BENEFITS & CONSTRIANTS ASSOCIATED WITH SMALL BUSINESS' USE OF E-COMMERCE

2. EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

3. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD NIGERIA PLC

4. THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

5. THE EFFECT OF PACKAGING ON SALES OF GOODS

6. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC

7. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY

8. THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

9. AN ASSESSMENT OF THE  IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION

10. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY

11. MARKETING RESEARCH AND ITS IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY

12. THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS

13. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS

14. THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AND PRODUCTIVITY

15. THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKECOUNTERFEIT DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

16. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL PRODUCT (A CASE STUDY OF GENERAL PIPE INDUSTRY AND GENERAL STEEL MILL ASABA)

17. MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES, (A CASE STUDY FOR UBA ONITSHA)

18. IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE

19. A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS

20. THE IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY.

21. THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATIONS

22. THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY

23. THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS

24. THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT

25. IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY

26. EXPERIENTIAL MARKETING STRATEGY AND CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNICATIONS INDUSTRY

27. E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

28. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE, AN EMPIRICAL STUDY OF PHARMACEUTICAL FIRMS IN DELTA STATE

29. A CRITICAL ANALYSIS ON THE EFFECT OF BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION ON BUSINESS GROWTH, A SURVEY OF RETAIL STORES IN ASABA

30. AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A MARKETING ORGANIZATION

31. THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE

32. THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS

33. THE ROLE OF ADVERTISING IN BRAND BUILDING CASE STUDY OF NIGERIA BOTTLING COMPANY

34. THE IMPACT OF SOCIAL MEDIA ON CONSUMERS’ BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES

35. ASSESSING THE LEVERAGING EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL

36. CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF MOBILE PHONE SERVICE PROVIDERS (A STUDY OF MTN NIGERIA DELTA STATE, ASABA)

37. EFFECTS OF PRODUCT QUALITY ON STUDENT CHOICE OF PEAK MILK PRODUCT (SACHET)

38. IMPACT OF CORPORATE GOVERNANCE ON BANKS

39. THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN NIGERIA

40. THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION (A CASE STUDY OF GTB OF NIGERIA PLC)

41. THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF NIGERIAN BREWERIES PLC, ONITSHA)

42. THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

43. THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL EFFECTIVENESS IN NEW GENERATION BANKS

44. THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO LARGER BEER. A STUDY OF SABMILLER PLC ONITSHA

45. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE IN NIGERIA BUSINESS (A STUDY OF TRADE SHOWS IN ASABA)

46. THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION (A STUDY OF THE BEVERAGE INDUSTRY)

47. THE EFFECT OF PROMOTIONAL ACTIVITIES ON BRAND EQUITY

48. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)

49. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST BANK PLC

50. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (TOYOTA BRAND OF VEHICLES)

51. THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMERS PATRONAGE A CASE STUDY OF JUHEL NIGERIA LIMITED

52. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFRENCE (A CASE STUDY OF ABA METROPLIS

53. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA

54. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

55. ADVERSTISING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE DELIVERING OF BANKING SERVICE. (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)

56. AN EVALUATION OF INFORMATION TECHNOLOGY (IT) IMPACT ON THE DEVELOPMENT OF EFFECTIVE MARKETING STRATEGIES IN THE BANKING INDUSTRY IN ENUGU METROPOLIS

57. AN EVALUATION OF PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA

58. IMACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN ENUGU METROPOLIES

59. THE NEED FOR IMPROVED CUSTOMER SERVICES IN THE BANKING INDUSTRY

60. THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOUR

61. IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

62. MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS IN NIGERIA

63. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

64. STRATEGIES FOR ENHANCING AND PROMOTING CAPITAL FORMATION AMONG SMALL SCALE ENTERPRISES IN NIGERIA

65. THE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE MARKETING OF PAINT PRODUCT

66. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE

67. THE PROBLEM IN THE MARKETING OF NEW PRODUCT IN ENUGU STATE

68. THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOUR

69. THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION

70. THE ROLE OF MARKETING COMMUNICATIONS

71. THE EFFECTIVE MARKETING COMMUNICATION AS A TOOL FOR GREATER PRODUCTIVITY IN ORGANIZATION

72. THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTURERS BRAND NAME PRODUCT

73. THE IMPACT OF ADVERTISING ON SALES PERFORMANCE

74. IMPROVING SALES OF SUPERMARKET THROUGH EFFECTIVE MARKETING STRATEGY

75. LOGISTIC OF DISTRIBUTION SYSTEM IN BREWERIES

76. PROBLEM AND PROSPECTS OF DISTRIBUTING SOFT DRINKS PRODUCTS IN ENUGU METROPOLIS

77. PROBLEMS OF ALLOCATION DISTRIBUTION AND MARKETING OF PETROLEUM PRODUCT

78. THE EFFECTS OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN ENUGU METROPOLIS

79. MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY

80. THE IMPACT OF MTN ADVERTISEMENT ON SUBSCRIBERS A STUDY OF UYO METROPOLIS

81. EFFECT OF LEADERSHIP STYLE ON EMPLOYEE MOTIVATION (A STUDY OF NIGERIA BREWERIES)

82. EFFECTIVENESS OF PUBLIC RELATIONS ACTIVITIES IN YOUR SCHOOL.

83. ENHANCING ENTREPRENEURIAL SKILL THROUGH APPRENTICESHIP EDUCATION: A STUDY OF SELECTED APPRENTICES AT THE MECHANIC VILLAGE, ABAKALIKI

84. IMPACT OF ENTREPRENEURSHIP SKILL ON REDUCTION OF YOUTH UNEMPLOYMENT IN EBONYI STATE: A STUDY OF NATIONAL DIRECTORATE OF EMPLOYMENT IN EBONYI STATE

85. IMPACT OF SALES PROMOTION ON MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN: (STUDY OF SALES PROMOTION CONDUCTED BY NIGERIA BOTTLING COMPANY PLC FROM 21ST MARCH – 13TH JUNE, 2014.)

86. MARKETING OF EDUCATIONAL SERVICES IN PRESENTATION NURSERY AND PRIMARY SCHOOL ENUGU

87. A COMPARATIVE ANALYSIS ON PUBLIC RELATIONS STRATEGIES OF PABOD BREWERIES AND COCA COLA

88. THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES
    (A CASE STUDY OF ECO BANK      ENUGU MAIN BRANCH)

89. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION

90. THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA, ABA)

91. IMPACT OF E-PLATFORMS ON SMALL BUSINESS COMPETITIVENESS

92. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM STATE

93. A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CONSUMERS IN OWERRI, IMO STATE

94. Effect of Pricing Strategies on sales Volume ( A Case Study FPA Marketing Model Shop)

95. IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE.

96. AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING

97. ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FOOD LIMITED, LAGOS STATE )

98. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING

99. A STUDY ON PSYCHOGRAPHIC PROFILING AND INCREASED SALES EFFICIENCY

100. FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A study of De-united Industries Ltd makers of Indomie noodles

101. INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES. A CASE STUDY OF SHOPRITE.

102. LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL A STUDY OF LIFE BEER IN THE SOUTH EAST

103. THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR

104. THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY

105. IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR

106. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR

107. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPURTUNITES

108. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS

109. APPLICATION OF MARKETING CONCEPT IN BANKS AND ITS EFFECTIVENESS IN CONSUMER SATISFACTION

110. THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES

111. EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES

112. PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA

113. SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS

114. ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES

115. BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE

116. THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS

117. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS

118. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC

119. THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATION

120. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS

121. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS

122. THE ROLE OF PUBLIC RELATIONS IN MARKETING

123. THE IMPACTS OF PRICING IN MARKETING

124. THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT

125. THE USE OF PACKAGING AS AN EFFECTIVE WAY OF MARKETING NEW PRODUCT

126. THE ROLE OF ADVERTISEMENT MEDIA ON CONSUMER BUYING BEHAVIOR

127. PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT

128. AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS

129. THE RELEVANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS

130. AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY

131. MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE

132. IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY

133. EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS

134. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR

135. AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMMUNICATION INDUSTRY

136. AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS

137. AN EVALUATION OF THE DISTRIBUTION STRATEGIES FOR THE MARKETING OF PETROLEUM

138. AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER

139. BRAND SWITCHING BEHAVIOR OF CONSUMERS IN THE HAIR CARE SERVICE

140. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES FOR MARKETING INDOMIE BREAKFAST

141. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES

142. DETERMINING THE EFFECTIVENESS OF PRODUCT PLANNING AND MANAGEMENT IN NIGERIA BREWERIES

143. PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA

144. THE EFFECTS OF SUBSIDY REMOVAL ON EFFECTIVE MARKETING OF PETROL IN NIGERIA

145. THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA

146. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY

147. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS

148. THE EFFECT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY

149. THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON CONSUMER GOODS

150. THE DEVELOPMENT AND MARKETING OF A NEW PRODUCT AS A COMPANY LIFE WIRE

151. THE IMPACT PROMOTION ON THE MARKETING OF A NEW SERVICES

152. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY

153. THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES

154. THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVOUR

155. THE ROLE OF MARKETING PLANNING IN THE MARKETING OF COMPUTER PRODUCTS

156. EFFECTIVE PRICING STRATEGY OF NEW PRODUCTS

157. AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY (SEEDS) IN REDUCING POVERTY AND UNEMPLOYMENT

158. PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA

159. MARKETING OF BANKING AND FINANCIAL SERVICE

160. MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY

161. THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES

162. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES

163. PUBLIC RELATIONS AND INTERNATIONAL MARKETING

164. EFFECITVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES

165. THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM SERVICE

166. THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES

167. THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF COMPANIES (A CASE STUDY OF NBL)

168. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS)

169. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES

170. PROBLEM AND PROSPECTS OF RETAIL MAKETING

171. THE IMPACT OF MARKETING RESEARCH AS AN AVENUE FOR PROFITABILITY

172. AN INVESTIGATION INTO THE MARKETING STRATEGIES USED BY COMMERCIAL BANKS IN MANAGING SERVICE BREAKDOWN AMONG SME CUSTOMERS

173. THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS OF CEREAL FOODS

174. IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY

175. CONSUMER'S PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS

176. PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA

177. RELATIONSHIP MARKETING AND CUSTOMER RETENTION

178. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS

179. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS

180. SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MANUFACTURING INDUSTRY

181. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS

182. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES

183. BRAND PERSONALITY AND CUSTOMER LOYALTY

184. PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSINESSES

185. EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA

186. EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS (GSM) SERVICES

187. EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS

188. THE EFFECT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR

189. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMABLE GOODS

190. AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX SOAP TELEVISION ADVERTISEMENT

191. THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION

192. APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION

193. INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS IN NIGERIA

194. EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT

195. EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER

196. EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK

197. EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF BEVERAGE INDUSTRIES

198. SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING

199. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA

200. THE EFFECT OF BRANDING ON PRODUCT MARKETING

201. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN GOODS

202. EFFECTIVENESS OF SOCIAL MEDIA IN NEWS PRODUCTION

203. COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF NEWS INFORMATION

204. PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS

205. USING INFORMATION TECHNOLOGY AND SOCIAL MEDIA TO ENHANCXE INFORMATION SHARING AND PUBLIC PARTICIPATION IN GOVERNANCE FREEDOM OF INFORMATION ACT IN NIGERIA

206. USE OF SOCIAL MEDIA AS A CHANNEL OF INFORMATION AND COMMUNICATION

207. PLACE OF TWITTER AS A SOCIAL MEDIA AS INTERPERSONAL COMMUNICATION MEDIUM

208. AUDIENCE PERCEPTION OF FACEBOOK AS A MARKETING MEDIUM

209. IMPACT OF SOCIAL MEDIA ON MODERN JOURNALISM PRACTICES IN NIGERIAN WITH A FOCUS ON JOURNALISTS

210. EXAMINATION OF THE IMPACT OF INTERNET ON RADIO BROADCASTING

211. IMPACT OF INTERNET TECHNOLOGY ON JOURNALISM PRACTICE IN NIGERIA

212. IMPACT OF ICT ON ADVERTISING PRACTICE IN NIGERIA

213. IMPACT OF FACEBOOK AND 2GO AS AN EFFECTIVE INTERPERSONAL MEDIA OF COMMUNICATION

214. INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION

215. THE USE OF PUBLIC RELATIONS PRACTICE IN GOVERNMENT INSTITUTION

216. THE UNIQUENESS AND IMPACT OF COMMERCIAL BANK LENDING ON THE GROWTH OF SMALL-SCALE INDUSTRIES

217. THE STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS

218. THE ROLE OF ROAD TRANSPORT NETWORK IN THE MARKETING OF AGRICULTURAL PRODUCT

219. THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA

220. THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJECTIVE OF TABLE PRODUCERS

221. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE

222. THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN GOVERNMENT ESTABLISHMENT

223. THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PRODUCT

224. THE IMPACT OF RAPID INCREASE SALES PROMOTION ACTIVITIES ON THE SALES OF SOFT DRINKS IN NIGERIA

225. THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW PRODUCT OF COMMERCIAL BANKS

226. THE IMPACT OF PRODUCT OF BRANDING ON THE SALES OF CONSUMER PRODUCT

227. THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM

228. THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR INDUSTRY

229. THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH

230. THE IMPACT MARKETING RESEARCH ON THE MARKETING PERFORMANCE OF SOFT DRINK IN NIGERIA

231. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS

232. EFFECTIVENESS OF MARKETING PROMOTIONS IN THE SALE OF TEXTILE PRODUCTS

233. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY

234. THE EFFECT OF PROMOTIONAL MIX MARKETING OF AIRLINE SERVICE IN NIGERIA

235. THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES

236. THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES

237. THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES

238. THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT

239. THE APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR COMPANY

240. STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET

241. SOLVING UNEMPLOYMENT PROBLEM THROUGH THE ESTABLISHMENT OF SMALL SCALE INDUSTRIES (SSIS)

242. SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY IN NIGERIA

243. SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY

244. SALES MANAGEMENT IN THE BREWERY INDUSTRY

245. RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE

246. PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALTY

247. STRATEGIES FOR INTRODUCTING A NEW PRODUCT IN THE MARKET